Usage Rights

These Usage Rights are part of the Terms of Service. They bind the creator and the brand on every booking. They describe what the brand may do with the files, what stays with the creator, and which extras exist only as a paid add-on.

A sentence in a brief, a chat message, or a checkout note does not expand this license. If a brand needs something this page does not give, it has to be a line item on the paid order or a written change both sides agree to on the order before approval.

The creator owns the copyright in the footage they shoot and the cut they deliver. This page is a license, not a sale and not a work-for-hire assignment. The brand does not become the author, and it may not register the copyright in its own name.

The creator’s name, face, voice, and handle are not transferred. The brand may show them as they appear in the approved files, under the license below. It may not use them as a standing endorsement, a trademark, or a brand asset apart from those files.

The license begins when the brand approves the delivery on the booking. Approval is the act that accepts the cut and releases the creator’s payout.

Before approval, the brand may review the files, share them inside the company and with the agency working on that booking, and request revisions. The brand may not publish, boost, whitelist, or hand the unapproved files to a media buyer for a live campaign.

Each file is licensed when that delivery is approved. A later revision that is also approved replaces the prior cut for future use. Copies of the replaced cut already running may stay up while the brand swaps them.

On approval, the creator grants the brand a license in the delivered files with all of the following:

• Perpetual. No end date. The brand does not pay again each month to keep using an approved file.
• Worldwide. Any country, including the countries where the creator lives and where the brand sells.
• Non-exclusive. The creator may keep using their skills, their likeness, and their other videos for other clients. Exclusivity is a separate grant, described below, and it is not included by default.
• The final files only. The license covers the cuts uploaded to the booking and approved. It covers the frames, audio, and on-screen performance in those files.
• For the product in the brief. The brand named on the booking, and agencies or media buyers acting for that brand, may use the files to advertise and promote that product or service. A parent company may use them for the same product. A different product, or a different client of the same agency, needs its own booking.

The brand may reproduce, display, perform, distribute, and store the files, and it may make the edits described in the next sections. It may keep archival copies after a campaign ends.

The license includes both of the following, with no cap on impressions and no extra fee:

• Organic use on the brand’s own websites, apps, emails, social accounts, packaging, and retail screens.
• Paid advertising run from the brand’s own ad accounts, or from an agency ad account acting for that brand, on TikTok, Instagram, YouTube, Meta, and other media. That includes spark-style boosting of a post the brand itself published, as long as the ad is not run from the creator’s handle.

Running the video as an ad from the creator’s handle is whitelisting. It is not included unless the booking bought that add-on.

The brand and its editors may cut, crop, caption, subtitle, resize, and re-export the approved files. They may combine them with the brand’s own logo, product shots, and end cards. They may pull a shorter hook from the same approved file.

An edit must still be a fair representation of what the creator delivered. The brand may not:

• Change the words so the creator appears to say something they did not say.
• Add a claim the creator refused, or a claim that would be unlawful in the creator’s mouth.
• Present the creator as endorsing a different brand or a different product.
• Use the edit in a way that is defamatory, pornographic, or discriminatory.

Unlimited revision rounds with the creator, before approval, are a term of the booking under the Terms of Service. This section is about edits the brand makes after it has the approved file.

Raw footage, unused takes, project files, and captions files stay with the creator. They are not part of the license. The brand may not demand them as a condition of approving a cut that already matches the brief.

If a package or add-on on the paid order expressly includes raw files or a project file, the same license applies to those named files once they are delivered and approved, and the creator still keeps the copyright.

Whitelisting, Spark Ads, partnership ads, and branded-content ads that run from the creator’s handle are included only when the booking includes that add-on. The default add-on is “Whitelisting / Spark Ads”: permission to run the approved video as an ad from the creator’s handle for 30 days.

During that window the creator will, within a reasonable time after approval:

• Authorize the brand’s ad account on the handle named in the order.
• Leave that authorization in place for the 30 days.
• Use the approved file, not a different video.

The 30 days start the day the creator grants access in the ad platform. If access is granted in the same step as approval, they start on approval. When the window ends, the brand removes the creator’s handle from active ad sets and does not renew access unless a new add-on or a written extension is paid.

The creator may revoke access early if the brand runs a different video, alters the spoken claim, or aims the ads at a product that was not in the brief. The rest of the license for the brand’s own channels stays in place. The whitelisting fee is not a second copyright assignment.

Whitelisting is a TikTok-style add-on. It applies to the platform the package was bought for. It does not, by itself, authorize every other network.

A booking is non-exclusive. The creator may film competing products, keep their own organic content, and show the delivered video in their Cliparch portfolio as described below.

Category exclusivity, a competitor blacklist, or a paid quiet period applies only when the order states the category, the territory, and the number of days, and the brand has paid for it. Silence in the brief is not exclusivity. A creator’s “won’t do” list is a refusal, not a grant of exclusivity to the brand.

The creator is responsible for the rights inside the file they deliver:

• Music must be original, licensed for advertising, or cleared for the use this page allows. A consumer social-app music license is not enough for a brand ad.
• Other people’s faces, voices, and private spaces need permission that covers brand advertising, or they should not be identifiable in the file.
• Third-party logos and products should not appear unless they are incidental or the creator has permission.

The brand is responsible for the product, the claims in the brief, and any assets it supplies (logos, pack shots, b-roll, scripts). The creator may rely on those assets for this booking.

The brand must not require a false claim, a hidden paid partnership, or a health, weight, or income claim the creator cannot substantiate. The creator may refuse those requests without breaching the booking.

Even after approval, the brand may not:

• Sell, syndicate, or list the file as stock footage or as a template for other brands.
• Sublicense the file to another brand or another client. An agency may use it only for the brand on the booking.
• Train a public generative model on the creator’s face or voice from the file, or synthesize a new performance of that creator.
• Register the creator’s name, handle, or likeness as a trademark.
• Hold the file out as made by someone else in order to strip the creator’s identity when a disclosure law requires it.
• Keep a whitelisting authorization after the paid window ends.

The brand may store the file with its agencies and archive vendors, and those vendors may process it only to carry out this license.

The creator may show an approved video in their Cliparch portfolio, on their own social accounts, and in a reel of past work, starting the day the brand approves it. They may say they made it for the brand. They may not publish the file before approval, and they may not publish a version that leaks an unannounced product the brand marked confidential in the brief.

On-screen credit is not required for ads the brand runs on its own handle, unless the network’s branded-content rules require a disclosure. Where a disclosure is required, the brand will use the network’s paid-partnership label and will not ask the creator to remove it.

The creator may remove a portfolio piece later. Removing it does not end the brand’s license in the approved file.

The creator grants Cliparch permission to display the profile, the portfolio, and the packages publicly, and to deliver approved files to the brand on the booking. Cliparch may transcode, thumbnail, and back up those files to operate the service.

That permission is not the brand’s license and it is not a right for Cliparch to run the creator’s video as an ad for a third-party product. Cliparch’s own marketing use of approved work is described in the Terms of Service.

If a booking is declined or canceled and the brand is refunded before approval, no license was granted. The brand will delete unapproved files from its ad accounts, drives shared outside the review team, and any live post within 5 days of the refund.

If the brand has already approved, the license continues and the creator is paid, including where the parties later disagree about performance. Approval is the handoff.

If a third party brings a credible claim that a delivered file infringes their copyright, trademark, or publicity right, the brand will pause paid use of that file while the creator and Cliparch look at the claim. If the file cannot be cleared, the license in that file ends, the brand stops using it, and the creator’s payout for that file may be reversed if it was the creator’s clearance that failed. The rest of an approved multi-video package stays licensed.

A creator may ask a brand to stop a specific edit that breaks section 6. The underlying license for an unedited approved file remains.

A package prices a number of videos for a platform. Each approved video in that package receives the same license. Buying a quantity greater than one repeats the package. Add-ons such as an extra hook or a rush delivery change the work or the schedule. They do not change the license unless the add-on text says it does.

The whitelisting add-on changes the license only in the way section 8 describes. An extra hook variation is another approved cut of the same footage, and it is licensed like the other delivered files.

Usage is priced into the creator’s rate. The brand does not owe a separate usage fee, buyout, or monthly residual for the license in section 4. Whitelisting, raw files, and exclusivity cost extra only when they are on the order.

By accepting a booking and by delivering files, the creator confirms that:

• They shot the footage or they control the rights needed to grant this license.
• Portfolio work on their profile is theirs to show, or the client who commissioned it allows them to show it.
• The delivered file does not knowingly include uncleared music, a stolen clip, or a person’s likeness they had no right to film for an ad.
• They will deliver the whitelisting access they were paid for, for the window in section 8.

By approving a delivery, the brand confirms that it has reviewed the cut against the brief and that it accepts this license as the complete grant of rights for that file. The brand’s use outside this page needs a new agreement.

Cliparch may update this page under the changes section of the Terms of Service. The version in force when the brand pays for a booking is the license for that booking, even if a later version is stricter or broader.

Questions about a live order belong in the order thread. A legal notice follows the contact section of the Terms of Service.